QSRs face many operational hurdles, from rising labor costs due to employee turnover, rising energy and utility expenses and ineffective inventory management resulting in food waste.
Digital menu boards provide restaurants with an effective solution to these challenges and increase sales, while adding an updated, tech-savvy aesthetic to your brand. Their benefits are numerous.
Real-time Updates
Restaurants using dynamic digital menu boards can quickly update content without incurring additional expenses, while also managing multiple locations remotely and monitoring each display’s performance remotely – saving both time and resources in the process.
Digital menu boards present customers with an abundance of information, from prices and item descriptions to an eye-catching layout that helps capture customers’ attention and stimulate appetite, ultimately improving customer satisfaction and brand loyalty.
By using a CMS, you can easily modify content to reflect fluctuations in inventory levels or promotions. Integrating it with your POS, you can avoid displaying out-of-stock items to customers and prevent customer frustration. By emphasizing limited-time offers you can create urgency among consumers which drives more action and sales. Incorporating allergen information can further assist customers making informed decisions; increasing satisfaction particularly among those with food allergies.
Easy to Change
Menu boards need to be updated constantly – whether for specials, seasonal promotions or price adjustments. Digital screens provide an efficient solution that allows staff members to focus more on their jobs rather than on updating the menu board.
Certain digital screens also enable restaurant owners to more efficiently and accurately update their menu boards by downloading menu content directly from POS systems, streamlining the update process while eliminating double-entry errors and helping ensure menu updates are rolled out correctly.
Digital menu boards are an easy and visually attractive way to increase sales while improving the customer experience. Their simple editing makes them flexible enough for rapid changes, while they help drive up check averages by drawing attention to specials, seasonal items or new offerings – even an increase of just 2% can have an enormous impact. With digital menu boards you can focus on showing customers only options which capture their eye first
Better Customer Experience
Digital menu boards allow restaurants to efficiently communicate with customers using images and video, providing more information at one time, which in turn reduces perceived wait times while improving customer experiences.
Real-time updates allow QSRs to quickly adjust their menu content in response to changes in availability or promotions, which is particularly crucial when offering seasonal items, happy hours specials or new food offerings.
An effective digital menu board should be easy for customers to read and comprehend, using proper font size, color contrast and layout elements that ensure menu items and prices are clearly presented. Furthermore, allergen information could prove particularly beneficial for those with dietary restrictions.
Increased Sales
Digital menu boards are an effective way to improve upselling and cross-selling strategies by drawing customers’ attention to popular items with high margins and increasing upselling/cross-selling opportunities. Plus, when customers see options or add-ons they hadn’t noticed previously, their average check size will increase dramatically!
Digital signage offers many advantages for restaurants. One major perk of digital signage is that you can pre-schedule changes based on time of day, such as when breakfast ends and lunch begins – seamless changes that take care of themselves through CMS systems like your CMS are possible. You can even conduct A/B tests and collect data to assess how different menu items perform (for instance whether certain special offers attract customers). With digital menus, sales increase while customer satisfaction soars higher! What are you waiting for? Get going digital!