Digital signage can be an extremely effective tool for retailers. Boasting visually engaging imagery and efficient data delivery capabilities, digital signage engages customers while streamlining operations.
Digital signage offers brands an incredible opportunity to connect with consumers in innovative and engaging ways, from electronic shelf labels and interactive kiosks, all the way up to full scale digital billboards. However, to maximize its impact it is vital that businesses select suitable hardware and software solutions.
Cost-Effectiveness
Modern consumers have become accustomed to touchscreen technology on their phones and expect it to be replicated in retail settings. Due to a decrease in costs for digital signage hardware and software solutions, this technology is now more cost effective than ever.
Digital signage can increase sales by upselling product options, emphasizing favorites or high-margin items, or providing targeted offers that appeal specifically to them. When supported by data-driven content, this targeted messaging can lead to increased basket size and return on investment (ROI).
Displaying event schedules, guest information, facility maps, and concierge services can increase customer engagement in your retail space and create desire for your product among those who might otherwise shop elsewhere. Furthermore, branded displays can showcase your brand identity across all customer touchpoints and reinforce messaging across them all.
Visual Appeal
Digital signage offers retailers new strategies for engaging their shoppers and standing out in a highly-competitive market. By combining advanced screens with dynamic, engaging content, digital signage can enhance the retail experience and drive business growth.
Small retailers can take advantage of digital signage to remain modern and compete with larger brands. A local boutique or cafe can use bright digital displays instead of posters to brand themselves consistently and centrally manage them for maximum brand consistency.
As consumers become more environmentally aware, digital signage offers a sustainable alternative to paper-based marketing materials, cutting waste and reducing retailers’ environmental footprints. Digital signs also help retailers provide more tailored content through AI analytics – for instance allowing beauty retailers to display virtual makeup tutorials or augmented reality (AR) features so shoppers can try on products before making purchasing decisions.
Real-Time Updates
Digital signage displays can be updated in real time to display the most up-to-date prices and product information, eliminating the need for staff to manually change price tags across stores or add content for promotional campaigns.
Retailers benefit from rapid response capabilities when reacting to changes in the market, increasing customer engagement and driving sales growth. Integrating data analytics allows retailers to monitor performance as well as observe the effect of in-store messaging campaigns on actual sales results.
Interactivity
Digital signage empowers retailers to offer personalized customer experiences in ways that would otherwise be challenging or impossible with traditional media. This is achieved using intelligent hardware and software which displays targeted content based on data analytics such as demographics, weather, customer behavior or any other factor that affects the store or customer.
Interactive kiosks that feature product search or loyalty program registration can drive business while freeing up staff to assist customers who require more assistance. In-store screens may also help showcase promotions, highlight discounts or showcase special offers to engage shoppers and attract them into stores.
Modern consumers accustomed to touchscreen technology on mobile phones now expect retailers that provide such personalized and convenient experiences to experience an increase in basket size and upsells.
Personalized Experience
Modern consumers have grown accustomed to personalized experiences on their touchscreen phones and now expect similar levels of customization in retail environments. Retailers that provide this tailored experience have reported experiencing increased basket sizes, upsells and return on investments.
Digital signage allows businesses to craft engaging visual narratives that resonate with customer aspirations, needs or lifestyle preferences. Furthermore, it showcases products in an innovative manner that sets them apart from competitors while inspiring immediate action through time-limited offers or discounts.
Digital displays can provide customers with useful content about product features and usage tips to enhance the customer experience and boost sales by making customers more aware of what they’re purchasing. Self-acting digital signage displays different content at various times of day or environmental conditions for improved personalization at scale.