Biometrics are changing the way hotels operate, creating new levels of security and efficiency. Using biometrics like fingerprints, face or iris scanning, or even voice recognition, hospitality managers can radically improve the safety and convenience of their guests.
Returning guests often have pre-set expectations and preferences that hotels can manage efficiently with biometric identification technology. This saves time and money by ensuring guest satisfaction and increasing their loyalty to the hotel in the long run.
Security
Biometrics can help hotels keep track of their staff and ensure transparency in payroll accounting. They also allow hotel managers to easily track employee time and improve efficiency.
In addition, guest biometrics can be used for room access and allowing guests to use services like spa treatments or in-room entertainment. This will give guests frictionless access to their room and free up staff to concentrate on other tasks, ensuring a stellar user experience.
The adoption of biometric security technology in hotel management is growing rapidly. It radically facilitates the work of technical staff, which is crucial for the smooth running of the hotel.
Convenience
Hotels are constantly looking for ways to make their guests’ stay as convenient as possible. One major convenience measure is biometric verification at check-in and check-out, which saves hotel staff time and eliminates the need to verify each guest’s identity before releasing a room key.
Another popular way to add convenience to the hotel experience is through the integration of various services and facilities into the hotel’s management system. This makes it easier for customers to access the hotel’s pool, spa, casino, or other amenities without the need to wait in a line at the front desk.
This also reduces costs for the hotel by eliminating the need to keep track of guest room keys and other physical access control measures. Moreover, it provides a more secure environment by eliminating the risk of misinterpretation of hotel services and preventing unauthorized guests from using complimentary facilities during their visit.
Efficiency
A hotel that operates efficiently is one that maintains the right amount of staff to provide service while ensuring employees are happy and don’t waste time on unproductive work. Efficiency measures include automation of tedious tasks, a company culture that promotes employee happiness and communication, and proper delegating of responsibilities.
Energy is a major expense for hotels, and an efficient energy management plan can help a property reduce its energy use. Using devices that monitor real-time energy usage and make adjustments based on peak demand times is a good way to conserve and save money.
Another KPI that hotels can track is revenue per available room (RevPAR). It’s a great metric for predicting seasonal trends and planning marketing campaigns. It’s also a good indicator of how well a hotel is filling rooms at its Average Daily Rate.
Cost
Hotel management is a competitive industry, so cost measures are crucial to its success. These include labor costs, OTA commissions, and distribution costs.
These expenses are subtracted from room sales to calculate gross operating profit per available room (GOP PAR), or average daily rate (ADR). These metrics allow hotels to analyze their performance and determine how much they can cut costs without affecting the quality of service.
Managing revenue properly is critical to maximizing profitability. To do this, hotels should employ strategies based on market demand forecasts.
For example, if a hotel is losing money on its room rates, it needs to reduce its distribution and marketing costs, as well as improve its occupancy.
Biometric fingerprint or facial identification can help a hotel reduce labor costs by capturing time spent on tasks. This allows managers to see who is on-site at any given time and reduces a hotel’s reliance on paper timesheets. This also helps reduce the number of errors in time-keeping data entry.